Helios Health first approached us with one thing in mind: to find a partner whose intrinsic human centred approach would help them create a digital companion service to support people through one of the most emotional journeys they can go on — fertility.
Over the course of eight months, we partnered with Helios Health to create a digital fertility service as a companion to in-person fertility treatment.
The goal of this service is to help intended parents better understand the journey of fertility treatment and ease anxiety that is commonly a part of the process.
Equally important was to consider the benefits to clinicians and clinics. For clinicians, they recognised the value of providing patients with key information throughout the treatment, so their time with patients could be better utilised. For clinics, having a digital companion app was a helpful acquisition tool.